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Affinity Solutions Overview

by Lanalee Dupre on November 3, 2017

An affinity group is a group of people who share an interest or common goal, with formalized membership criteria. Selman & Company performs marketing and insurance administration for more than 65 associations and affinity groups nationwide. These active policy holders under administration account for nearly 375,000 members.

Group Products

To combat attrition and attract new members, groups seek to provide additional membership benefits, such as competitively-priced insurance. This creates revenue for groups outside of annual dues and fees. We support a complete range of insurance products in the Association and Affinity Group market:

Available Products:

  • Accidental Medical
  •  Hospital Indemnity
  • Travel Accident
  • Accident Protection    
  • Long Term Care
  • Travel Assistance
  • Auto/Home/Umbrella
  • Major Medical
  • TRICARE Supplement
  • Cancer Protection
  • Medicare Supplement
  • CHAMPVA Supplement
  • Term Life
  • Retiree Medical
  • Whole Life
  • Critical Illness
  • Short Term Medical
  • Dental
  • Short Term Recovery

Example Solutions

Specialist Medical Association – Selman & Company assumed the management of administrative functions for the life and accident program for a Specialist Medical Association in 2011.  Following the transition, the program continues to grow by offering products to association members. We efficiently administer more than $1.4 million in insurance premium.

Large Alumni Association – We administer a $3.5 million block of life and disability income insurance sponsored by a Large Alumni Association.  Benefits are underwritten by multiple carriers and administrative stability is  paramount. More than 4,500 policies converted to SelmanCo's insurance administration platform during the transition, with the goal of ensuring broader data security and easing member access to make payments and policy changes.  In addition, as the Alumni Association transitioned from direct mail to digital marketing, Selman & Company was retained to manage all new digital marketing efforts through the utilization of email, content marketing, banner ads, and re-marketing channels.



For more information about improving revenue and increasing the value of your membership, complete this form.

Topics: Affinity